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PR

Cicero & Bernay's Tariq Al Sharabi explores the strategies driving relevance and results for today's PR, events and experiential landscape.

The changing face of PR, events and experiential in MENA

Injeel Moti, Managing Director of Catch Communications on PR tactics for 2025 emirati women day

Beyond the hashtags: Celebrating Emirati women with truth, not tokenism

GODIVA appoints Brazen MENA as PR agency for the UAE, KSA

OSN Group

OSN Group appoints Current Global MENAT as regional PR partner

PR agencies

PR leaders share opposing viewpoints on a ‘creative revolution’

James Bury, Head of Marketing and Communications, Education & Culture, Expo City Dubai on sustainability communications

Chemical carrots, exploited coffee: Reframing eco-linguistics

VRAcademi

VRAcademi appoints Blitz PR for Middle East comms strategy

RØDE

Lara Sous joins RØDE as Marketing and PR Lead for MENA

From left, Rana El Naggar Managing Partner; Marise Assaf, Founder, CEO & Head of Clients; and Islam Abdelwahab, Managing Partner & Creative Director, Kensho Mindful Communications.

ONE Development picks Kenshō Mindful Communications as PR partner

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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