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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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PR

Fairmont

Fairmont Hotels & Resorts picks Bacchus GCC for regional PR remit

First Group Hospitality

First Group Hospitality appoints Action Global as PR agency

APCO appointments

APCO appoints new MENA leadership with an eye on growth

Indie agencies are setting a new standard for gender equality

Indie agencies are setting a new standard for gender equality

Amy Brill, founder, The Brill Collective on the lack of flexibility in the communications and creative industry

IWD 2025: the unspoken cost of success in the communications industry

Claire Lawson, Managing Director, Impact Porter Novelli - IPN - on client experiences and PR

Why PR agencies need better CX – client experience – as a competitive edge

Taiba Investments Jummar PR

Saudi Arabia’s Taiba Investments picks Jummar for PR and communications ambit

CFI appoints Brazen MENA as PR representative

Denise Yamine, General Manager at Pin&Notch

Independent communications agency Pin&Notch launches in Qatar

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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