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AOTYME2025
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PR

Miki Hirasawa Ashton, Senior Adviser, for GlobeScan – Middle East

COP30 comms shift: Green hushing and what it means for MENA CMOs and comms leaders

North Seventy Five

New agency North Seventy Five launches in UAE

Reem Masswadeh, Head Of Communications, TPRA

Stop calling them ‘PR packages’: The misconception that’s diluting PR

PRCA MENA Awards 2025

PRCA MENA Awards 2025 spotlights 67 winners across the region

Silence is no longer an option: What UAE consumers expect from brands

PR firm Bacchus opens new office in Saudi Arabia

shortlist Agency of The Year

Awards shortlist revealed: Agency of The Year Middle East 2025

Shakespeare Communications Shakespeare Communications Frank

Shakespeare Communications adds Frank Porter to its client roster

AI credibility

The credibility economy: AI’s influence on strategic comms

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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