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PR

2024: Reflecting on the tides of change in the MENA PR industry

Zainab Imichi Alhassan, Managing Director, POP Communications discusses the PR convergence-feedback loop.

Role of traditional media in the PR convergence-feedback loop

Nadeem Quraishi, Publisher at Campaign Middle East, handed over the PR /Communications Agency of the Year trophy to Gambit Communications.

Gambit Communications on winning PR / Communications Agency of the Year

top 20 news stories

The Annual 2024: Top 20 news stories

What awaits the PR industry in MENA in 2025?

How PR in the region can power up client storytelling

From left, George Godsal, Founder of REKT Partners; Margaret Flanagan, Co-Founder at Tales & Heads; Lisa King, Co-Founder at Tales & Heads.

UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

Seven Media secures PR partnership for The Final Pitch Dubai

clients consultants agencies

Burson Global CEO: ‘Help clients navigate volatility with preparedness, ambiguity with data’

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THE WORK

J1 Beach

J1 Beach, OUI spotlight ‘Spirit of the Riviera’ in latest campaign

snore in-snore coupons score Sleepzone Impact BBDO Impact Proximity AdPro&

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 24, 2025

Loud snore = large discounts in Sleepzone ‘In-$nore Coupon’ campaign

teens Mullenlowe MENA Fixby Don't Look Down campaign

Advertising Creative Digital Featured Marketing The WorkJan 23, 2025

UAE’s longest film shows 84 per cent of teens in danger, sparks 30,000 sign ups

Foodics campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkJan 23, 2025

Saudi Foodics campaign take the nostalgic route to 3.2 million+ impressions

Aroya cruise ship sonic branding MassiveMusic

Advertising Creative Featured Marketing Media The WorkJan 20, 2025

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

The best Middle East PR/communications agencies of 2024

Jan 17, 2025

2025 salaries for marketing, creative, digital, PR and comms roles revealed

Jan 14, 2025

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

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Do consumers trust brands’ purpose-driven goals?

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