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PR

From left, Mohamed Al Ayed, CEO of TRACCS, and Sarah Scholefield, Group CEO of Accordience

TRACCS, Accordience partner to offer integrated local, regional and global comms

Brazen MENA strengthens team, expands to KSA

Maya Media

French agency Maya Media moves into the Middle East

UHM Catch Communications

UHM picks Catch Communications to handle social media, PR for portfolio brands

Campaign Middle East launches 2025 Themes Survey

Nadin Al-Alami to lead MSL’s Saudi Arabia office

How Flayva is leveraging its world record for lasting brand impact

Navigating the future of PR in the era of AI

The MENA Power List 2024: Laying the groundwork for lasting change, by Havas Red’s Dana Tahir

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Global partnerships and marketing innovation with JCDecaux ATA

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KitKat customises OOO emails for those clocking out over the holidays

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Global football and media firm Footballco opens regional HQ in Riyadh

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Navigating the future of digital advertising with conversion APIs

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