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PR

Miki Hirasawa Ashton, Senior Adviser, for GlobeScan – Middle East

COP30 comms shift: Green hushing and what it means for MENA CMOs and comms leaders

North Seventy Five

New agency North Seventy Five launches in UAE

Reem Masswadeh, Head Of Communications, TPRA

Stop calling them ‘PR packages’: The misconception that’s diluting PR

PRCA MENA Awards 2025

PRCA MENA Awards 2025 spotlights 67 winners across the region

Silence is no longer an option: What UAE consumers expect from brands

PR firm Bacchus opens new office in Saudi Arabia

shortlist Agency of The Year

Awards shortlist revealed: Agency of The Year Middle East 2025

Shakespeare Communications Shakespeare Communications Frank

Shakespeare Communications adds Frank Porter to its client roster

AI credibility

The credibility economy: AI’s influence on strategic comms

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THE WORK

Publicis

Publicis Groupe: New Year. New Century. New Wishes.

Mona Kattan Kayali

Advertising Creative Digital Featured Marketing Media The WorkDec 9, 2025

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

IKEA new

Advertising Creative Featured Marketing The WorkDec 8, 2025

Shantelle Nagarajan

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

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