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- Agency of the Year
- Appointments
- Brands Focus
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PR

Airport

Airport International Group picks Asda’a BCW Jordan as exclusive PR partner

gold rush

The region’s new communications gold rush

Mithras Partners

Mithras Partners: multi-market corporate, fincomms advisory launches in Dubai

paid

The false promise of paid narrative ownership

Tariq Al Sharabi

AOTY 2025: Cicero & Bernay’s Tariq Al Sharabi on winning Head of Agency – PR

The Annual: Top 10 pitches of 2025

Top 20 news

The Annual: Top 20 news stories from 2025

Named Best Agency – Oman for 2025, the Kenshō Mindful Communications team collects its award from Thomas Woodgate, Group Content Director, Motivate Media Group.

AOTY 2025: Kenshō Mindful Communications on winning Best Agency – Oman

The Gambit Communications team were all smiles on stage after receiving the Best Agency - UAE trophy, handed over by category partner, Banan Abu Si a, Commercial Director, Private Jet Media (R).

AOTY 2025: Gambit Communications on winning the Best Agency – UAE

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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