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PR

Claire Lawson, Managing Director, Impact Porter Novelli - IPN - on client experiences and PR

Is data the real powerhouse behind modern PR?

Active Progressive Communications partnership

Active and Progressive Communications form cross-regional partnership

Seven Media

Seven Media reveals five new business wins in the Middle East

TishTash MD Polly Williams steps down after nearly a decade

PRCA Pitch Forward

PRCA MENA launches Pitch Forward survey to reshape pitching practices

mental health

It’s time we talk about mental health in agency life

Current Global MENAT

Current Global MENAT strengthens team with new hires

Excellera

Instinctif Partners MENA acquired by Italy’s Excellera

Agency of The Year Middle East 2025 now open for entries

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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