PRCA launches Pitch Forward survey in an effort to reshape pitching practices across the public relations and communication industry.PRCA MENA, the regional arm of the world’s largest PR body, has launched Pitch Forward, a regionally-focused survey designed to spotlight and reshape pitching practices across the public relations and communication industry.
The findings will inform practical recommendations and codes of best practice to drive fairer and more sustainable pitching standards globally.
According to PRCA, pitching remains one of the most contentious issues in the industry, from unpaid work, unrealistic timelines and ‘ghosting’ to unclear briefs and a lack of post-pitch transparency.
Therefore, the Pitch Forward survey aims to confront these issues head-on by gathering honest, region-specific insights
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