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Podcast

Listen to the latest "On the Record" Podcast:

Elie Raad, Content Solutions Director, MMS

Podcast: MMS’ Elie Raad on how brands can resonate better during Ramadan

Alistair Burton, Head of Digital First and Omnichannel Retail, Snap Inc.

Podcast: Snap Inc’s Alistair Burton on ‘brands that win’ during Ramadan

Troy Ruhanen, President and Global CEO, Omnicom Advertising Group

Podcast: Omnicom’s Troy Ruhanen on how the Middle East can ‘lead the world’

Brent Koning, EVP and Global Gaming Lead, dentsu

Podcast: dentsu’s Brent Koning on why an integrated gaming strategy is crucial in 2025

Thomas Kolster, Council Member on the International Advertising Association's Sustainability Council, Author of The Hero Trap, and Founder and Creative Director of the Goodvertising Agency discusses purpose and consumers transformation

Podcast: ‘Consumers, not brands, own the brand’ – IAA’s Thomas Kolster

Podcast: Al-Futtaim Automotive’s Katib Belkhodja on building a ‘beta forever’ future

Abu Dhabi Arabic Language Centre ALC Boopin DCT Abu Dhabi Department of Culture and Tourism

Podcast: DCT Abu Dhabi and Boopin on the power of marketing in Arabic

Kaavyanjali Prasad, an adtech and martech expert and the Search and Growth Manager at EmiratesNBD

Podcast: Emirates NBD’s Kaavyanjali Prasad on the ‘benefits of founder-led marketing’

Snap OMG Youmna Borghol Chris Solomi

Podcast: Snap, OMG share impact of AR on attention, outcomes and demand

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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