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AOTYME2026
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Pitches

FP7 McCann Dubai wins Noor Oils account

CARMA and SOCIALEYEZ add Abu Dhabi Customs account

Brand New Galaxy MEA and Assembly MENA win Mashreq media account

Tales & Heads wins Stellantis Middle East’s communications account

Segway calls for digital and PR agency pitch

Serviceplan Middle East wins agency-wide BMW Middle East pitch

Top 10 Pitches

Dentsu retains Standard Chartered global media remit

How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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