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Pitches

From left, Tarek Ali Ahmad, Managing Director of FP7 McCann Dubai, and Irem Yazlar, Head of Marketing & Communications at BSH Middle East

BSH expands partnership with FP7 McCann Dubai, McCann Content Studios

Premier Inn

Crowd wins Premier Inn ME pitch for paid media strategy across region

Blacklane

Blacklane picks LOTUS Arabia to steer communications strategy for KSA

papa johns

Papa Johns partners with Home of Performance

Fairmont

Fairmont Hotels & Resorts picks Bacchus GCC for regional PR remit

Extend The Ad Network

Formula E partners with Extend The Ad Network in Jeddah

Saudi Arabia: One Mountain View

Egypt’s Mountain View appoints FP7 McCann as creative partner for Saudi expansion

StickyGinger rings in 2025 with new campaigns and appointments

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The Annual: Top 10 pitches of 2024

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THE WORK

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform

Feb 20, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

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Esports: The dawn of a new arena

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