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Pitches

Saudi Arabia: One Mountain View

Egypt’s Mountain View appoints FP7 McCann as creative partner for Saudi expansion

StickyGinger rings in 2025 with new campaigns and appointments

Pitches

The Annual: Top 10 pitches of 2024

Carlsberg M&C Saatchi

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

LPS wins Wasl Group’s social media and content mandate

Seven Media secures PR partnership for The Final Pitch Dubai

Katch International

Katch International secures slew of client wins, events in H2 2024

M&C Saatchi Sport & Entertainment arm expands to UAE

Trendyol

Trendyol picks Chain Reaction to spearhead Arabic SEO strategy

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THE WORK

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Digital Digital Featured The WorkFeb 10, 2025

Toyota reclaims lost traffic through creative SEO

Creative Featured Marketing The WorkFeb 7, 2025

Shantelle Nagarajan

Puma spotlights regional sub-culture to relaunch its Speedcat

Creative Featured The WorkFeb 7, 2025

Shantelle Nagarajan

Mastercard plates ‘Dishes With a Side of Wonder’ in Kuwait

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

How MiQ is not your average programmatic: YouTube edition

Feb 4, 2025

Community and commerce: Weaving the story of Ramadan 2025

Jan 27, 2025

Think Human: Redefining creative partnerships as integrated consultants

Feb 3, 2025

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

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