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- Agency of the Year
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- Brands Focus
- Industry Forum
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Marketing Game Changers 2024: Ali Ashraf

Marketing Game Changers 2024: H.E. Nouf Mohamed Al-Bushlaibi

Ashish Parakh, Chief Sales and Marketing Officer, Sobha Realty

Sobha Realty promotes Ashish Parakh to Chief Sales and Marketing Officer

Private View by Galadari’s Mohammed Farouk

Ailidh Smylie, Senior Director, Social Media

The Brill Collective picks Senior Director for social media

Private View by M&C Saatchi’s Dario Albuquerque

Diab Nassar, General Manager Saudi Arabia at Golin MENA

Diab Nassar rejoins Golin MENA as General Manager, Saudi Arabia

From left, Munib Hamza and Cristiano Tonnarelli, Executive Creative Directors at M&C Saatchi Middle East

M&C Saatchi Middle East reveals new Executive Creative Directors

Sharif Kotb, Area Vice President - GCC, Braze

Braze appoints GCC area vice president prior to Dubai office launch

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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