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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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People

Rouba Asmar, Founder and Executive Producer at Moreish

Moreish’s Rouba Asmar joins Young Director Award as Middle East Ambassador

Campaign releases first bilingual Saudi Report with April issue

Ghada Addas, Director of Marketing and Communications, Shangri-La Jeddah

Shangri-La Jeddah appoints Ghada Addas as Director of Marketing and Communications

In this industry snapshot, Rizk Haddad, Head of Monetization & Operation - MENA at Walee, explores the shift in the role of content creators in influencer marketing.

Industry snapshot: content creators at the heart of storytelling

From left, Mahmoud Shaban, Business Lead, Saudi Arabia; Yash Murthy, Executive Director, Social; and Wassim Olabi, Creative Director at Create.

Create. appoints Business Lead, Creative Director and Social Executive Director

Khaled AlShehhi, Executive Director of the Marketing and Communications Sector at the UAE Government Media Office

Cannes Lions picks Khaled AlShehhi as first government sector juror in 72-year history

Cannes Lions announces jury line-up from MENA for 2025

Heriot-Watt announces scholarship winners from Faces to Watch 2025

Media Faces to Watch 2025

Campaign’s Media Faces to Watch 2025

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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