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live events

The future of live events in the Middle East: immersive experiences, sustainability & AI

Ghada AlRumayan, Group's Chief Shared Services Officer at Saudi Arabia’s ROSHN Group.

ROSHN Group CMO on what marketers should prioritise in 2025

Ogilvy appoints Clare Lawson as Global President of Ogilvy One

From left, Rita Boulos, GM of OMD Egypt, and Raeif Hassan, Deputy GM of OMD Egypt.

OMD Egypt promotes Rita Boulos to GM, Raeif Hassan to Deputy GM

jakethomas

Creators, connections, content and commonality

Razmik on complacency

Industry Snapshot: “Complacency is the enemy of progress”

Blink appoints Fouad Abdel Malak as Partner and Chief Creative Officer

Imad Hechaime, Head of Sales, JCDecaux Abu Dhabi

JCDecaux appoints new Head of Sales in Abu Dhabi

InsuranceMarket.ae’s Avinash Babur

Predictions 2025: The year ahead for radio advertising

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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