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Partner content

A team of confident, talented people at Enigma that has been kept it tight on purpose. 'We’re not outsourcing our culture; we’re building it from the inside.'

Enigma turns two: ‘Move fast, react faster and thrive in chaos called craft’

C2 Comms

C2 Comms: Not business as usual

Rotana Signs

Rotana Signs secures 10-year OOH contract for Makkah

Emirates NBD’s anti-fraud campaigns enhance consumer protection

Your Bazaar

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

MBC Media Solutions (MMS)'s Fouad Debouk explores how radio's in the digital age is shaping the future of media engagement.

Powering deeper connections: Radio’s role in the digital age

AIOO

How AIOO is turning cities into real-time media platforms

Initiative UAE’s Yasmine Hussein on how culture is complex, and that is why algorithms need cultural intelligence.

When AI meets MENA’s media reality

Saudi Signs Media and Rotana Signs awarded Riyadh Metro carriages digital screens

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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