Rotana Signs, the exclusive representative of the alliance between Modern Advertising Co. and Rotana Media Services, announced that the alliance has officially won the contract to launch the largest out-of-home advertising project in the Holy City of Makkah. The contract was signed with Al Balad Al Ameen, the investment arm of Makkah Municipality.
This landmark 10-year concession, valued at more than SAR 600m, marks a major advancement in Makkah’s advertising landscape that will see more than 600 premium advertising sites installed across the city. The advertising network will feature a diverse mix of various digital, static and transit formats, positioned and strategically located to serv
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