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- Agency of the Year
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AOTYME2025
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Partner content

OOH innovations

Industry snapshot: OOH innovations and trends

OOH

‘Transparent metrics are essential to unlock the region’s OOH potential’

screens

Stop staring at screens, start using them

C2 Comms’ Saurabh Dahiya explains why MENA brands are drowning in data-rich insight and need cultural intelligence, not bigger dashboards.

Drowning in data, starving for meaning

Think Human rebrands: Think forward. Stay human.

Michel Harb, Founder and Executive Producer, Black Rhino on the agency's new AI chapter.

When humans meet artificial intelligence: Black Rhino unveils new AI chapter

Khaled Alfangary, Senior Manager, Client Services, EMEA, StackAdapt makes the case for a unified adtech and martech stack to turn fragmented consumer journeys into orchestrated growth engines.

Future of programmatic in the MENA region: Why adtech and martech integration is essential

By Jalal Khanfour, Chief Commercial Officer, Al-Arabia

Al-Arabia’s programmatic launch: Automation meets scale

Bidease app marketers

Middle East app marketers double down on UA, AI as GCC growth outpaces global benchmarks

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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