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AOTYME2025
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Opinion

OOH innovations

Industry snapshot: OOH innovations and trends

Ahmed Bahgat, CEO, Outsite Billboards.

The unprecedented growth of the Egyptian D/OOH industry

Ziad Issa, CEO, IPSOS MENA

Turning attention into business impact

OOH

‘Transparent metrics are essential to unlock the region’s OOH potential’

screens

Stop staring at screens, start using them

Kerry Healy, Chief Commercial Officer, Accor Premium, Midscale and Economy – MEAAPAC on loyalty

Building loyalty beyond transactions

of experience

The cumulative effect of customer experience

Saheba Sodhi, Global Head of Strategy and Experiential, MCH Global

Borrowed cool: Why brands need to stop speed-dating culture

By Serhat Akkılıç, Vice President – Delivery, HAVAS CX Middle East

A valley built on impact

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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