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Opinion

Hicham Auajjar, I-SHAPED TALENT

Digital Essays 2024: The shape of talent to come

CMO Roundtable Bloomberg Athar Festival

CMOs discuss effective marketing strategies and ‘striking the right balance’

The Maraya concert hall, which is the world's largest mirrored building, in AlUla, Saudi Arabia, represents the Kingdom's creative expression as well as its love for arts and culture.

Amplifying art and culture in the Kingdom of Saudi Arabia

Digital Essays 2024: The essential ingredients

UGC is chess, not checkers

Abdelnabi Alaeddine on cookie-less revolution

Digital Essays 2024: The cookie-less revolution

‘What’s the fuss about?’: The genius of disruptive marketing

Digital Essays 2024: The winning formula

The fourth era of marketing: AI-augmented operations

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Global partnerships and marketing innovation with JCDecaux ATA

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Navigating the future of digital advertising with conversion APIs

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