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Opinion

Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office, presented Tahaab Rais from Publicis Groupe MENAT with the Strategy Leader of the Year award.

AOTY Snapshot: Tahaab Rais on the Strategy Leader of the Year award

2024: A story of transformation and technology

Marie-Capucine Maloy, Global Senior Director of Communications at Huda Beauty, handed over the Outstanding Woman in Advertising or Media of the Year trophy to Jennifer Fischer from Publicis Groupe Middle East.

AOTY Snapshot: Jennifer Fischer on the Outstanding Woman in Advertising of the Year win

Publicis Groupe – Zenith KSA was awarded the Best Agency of the Year – Saudi Arabia by award sponsor Hicham Fakhoury, Content Solutions Lead at MBC Media Solutions.

AOTY Snapshot: Zenith KSA on winning Best Agency of the Year – Saudi Arabia

Amer El Hajj, CEO at GroupM MENA

‘Challenges from 2024 will serve as catalysts for innovation’

Tactical was recognised as the Independent Agency of the Year by Anup Oommen, the Editor of Campaign Middle East.

AOTY Snapshot: Tactical on winning Independent Agency of the Year

Nadeem Quraishi, Publisher at Campaign Middle East, handed over the PR /Communications Agency of the Year trophy to Gambit Communications.

Gambit Communications on winning PR / Communications Agency of the Year

AOTY Snapshot: BUREAU BÉATRICE on winning Brand Experience Agency of the Year

Mazen Jawad, CEO, Horizon Holdings

2024: A year of transformation, creativity and authenticity

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THE WORK

HungerStation turns food posts into a menu through ‘Social Feed’

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Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

J1 Beach

Advertising Creative Digital Featured Marketing Social Media The WorkJan 24, 2025

J1 Beach, OUI spotlight ‘Spirit of the Riviera’ in latest campaign

snore in-snore coupons score Sleepzone Impact BBDO Impact Proximity AdPro&

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 24, 2025

Loud snore = large discounts in Sleepzone ‘In-$nore Coupon’ campaign

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