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Opinion

Personal brand voice: “It’s time your brand speaks human”

Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024 on agentic AI

Athar Festival 2024: A celebration of Saudi Arabia’s creative transformation

Search GPT

Will OpenAI’s Search GPT be the new Google?

By Jobin Joejoe, Managing Director of Sony Middle East and Africa

Unlocking potential: The rise of the Middle East’s creator economy

Lamya Abdullah, the first virtual artificial intelligence-generated influencer in Saudi Arabia.

AI-powered influencers: Saudi Arabia’s new frontier for brand engagement

“Sustainable content creation is an obligation, not an option”

Ahmed Eman, visual clutter

OOH Industry Snapshot: Breaking through visual clutter

Basel Hijazi, Marketing Lead, Saudi & Retail, Google, Middle East and North Africa

Saudi’s evolving consumer landscape and how AI can help

Tanvir-Shah, barriers

OOH Industry Snapshot: Billboards overcome digital barriers

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

Jan 27, 2025

‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

Dec 4, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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