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News

travel 2026

Emotion-driven travel tops 2026 trends for the UAE, KSA residents: study

Athar Festival 2025 Awards

Athar Festival 2025 wraps with Athar Awards and record attendance

hrmny PR

Hrmny appoints Communications & Growth Director to lead new PR department

CNN has announced the launch of an all-new multiplatform programming initiative, CNN Creators, including a new show on CNN International.

CNN International launched all-new multiplatform show, CNN Creators

Platformance

Platformance shares why brands can capture the deal-catcher wallet

Youth Studio 2

Publicis Groupe Middle East, Snapchat launch Youth Studio at Athar Festival 2025

From left, Jason Foo, CEO of BBD Perfect Storm and UKAEG Leadership Board; Taha Alsafi, Founder and CEO of Red Impact; and Aisling Conlon, International Director for UK Advertising at the Advertising Association.

UK Advertising deepens ties with Saudi Arabia at first leadership reception in Riyadh

Bertille Toledano, CEO of BETC, as President of Havas Creative Network, and CEO of Havas Creative Middle East.

Havas picks CEO of Havas Creative Middle East, President of Havas Creative Network

Initials launches its Middle East division in Dubai, appointing a new General Manager to lead regional expansion.

UK agency Initials expands to MENA region, and appoints new general manager

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THE WORK

Cannes Lions

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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