Pinterest picks Farimah Moeini as first hire in the MENA region

posted on Mar. 31, 2026 at 1:06 pmApr 8, 2026

Moeini will lead market development and work closely with Pinterest’s regional sales partner DMS to help advertisers tap into Pinterest’s high-intent audience. She will work with brands to drive successful outcomes utilising Pinterest's full funnel platform.

Pinterest, a leader in visual search and discovery, has appointed Farimah Moeini as Head of Sales Partnerships, Middle East and North Africa (MENA), the company’s first employee in the region.

In this new role, Moeini will lead market development and work closely with Pinterest’s regional sales partner DMS to help advertisers tap into Pinterest’s high-intent audience. She will work with brands to drive successful outcomes utilising Pinterest’s full funnel platform.

Martín Machinandiarena, Managing, Director, Channel Sales, Pinterest, said, “Farimah is a proven builder with deep MENA expertise and a track record of translating platform capability into measurable revenue growth. With over 80 per cent of our users in international markets, she will be instrumental in expanding our regional presence and strengthening how we show up and go to market alongside our partner DMS.”

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Based in Dubai, Moeini brings more than 17 years of digital media experience, with leadership roles across Smartly, Snap, and Yahoo in MENA.

Most recently, she served as Regional Director at Smartly, where she grew the company’s MENA presence and shaped go-to-market plans with key platform partners including Snap, Meta, Google and Amazon Ads.

Prior to Smartly, she spent nearly seven years at Snap, joining the company as their second hire in the region, and leaving the business as Head of Industry, MENA, managing a portfolio of enterprise brands.

Commenting on her appointment, Farimah Moeini, Head of Sales Partnerships, MENA, Pinterest, said, “Pinterest is a positive, inspiring platform where people actively come to plan, discover, and shop. In a region as creative and visual-first as MENA,”

She added, “Pinterest provides a safe environment for brands to connect with leaned-in and high-intent audiences. I’m looking forward to working alongside DMS, enabling leading local and iconic global brands to tap into those vital moments of discovery, bringing consumers on the complete journey from inspiration to purchase.”

What value does Pinterest offer to MENA brands and advertisers?

Her appointment comes as Pinterest continues to show strong growth globally. The company delivered a record 2025, with more than $4bn in revenue (up 16 per cent YoY) and 619 million global monthly active users, with more than half of them Gen Z, marking a tenth consecutive quarter of all-time user highs.

Q4 2025 was Pinterest’s highest revenue quarter ever, with $1.32bn in revenue (up 14 per cent YoY). In Q4, European revenue reached $245m (up 25 per cent YoY) and Rest of World reached $96mn (up 64 per cent YoY) as more advertisers leaned into Pinterest to reach high-intent commercially minded audiences.