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News

MENA

Publicis Groupe Middle East partners with Altibbi for healthcare solutions in MENA

Creative Media Authority

Creative Media Authority signs partnership with Scenario Production House

Award-winning production house electriclime° have continued their global expansion with the opening of a new office in Saudi Arabia.

electriclime° continues global expansion into Saudi Arabia

Bidease app marketers

Middle East app marketers double down on UA, AI as GCC growth outpaces global benchmarks

The platform updates you need to know from October

The platform updates you need to know from October

Qatar

Qatar Airways and Swizz Beatz unveil The Creative 100

The MoU was signed by Faisal AlEisawi, Regional Managing Director of Digitect (right), and Jason Foo, CEO of BBD Perfect Storm (left).

Digitect, BBD Perfect Storm ink strategic MoU to drive cross-market collaboration

Initiative Bayer

IPG’s Initiative claims major share of Bayer’s global media account

Tech Mahindra

Tech Mahindra refreshes brand identity to mark 39 years

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THE WORK

Cannes Lions

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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