Maya Tayara, Managing Director, iProspect MENAiProspect, a dentsu company, has been appointed as media agency partner for Gargash Auto, a key division of one the UAE’s longest-established business enterprises, following a competitive pitch process.
iProspect was selected for its ability to translate audience insight and innovation into measurable business outcomes.
Under the new partnership, iProspect will lead digital and out-of-home media strategy, planning and activation across the UAE, with the first campaign slated to launch on 1 April 2026.
A dedicated team of specialists spanning media leadership, planning, and performance will be assigned to the account, ensuring close collaboration and consistent delivery across touchpoints.
Maya Tayara, Managing Director, iProspect MENA, said: “iProspect and dentsu bring deep experience in the automotive vertical, where success is defined by how efficiently we convert attention into demand.”
Tayara added, “Our focus with Gargash is simple: identify where that demand is, build smarter audiences, and activate with precision to drive measurable business impact. We’re proud to be partnering with a brand that combines a strong heritage in the UAE market with a clear ambition to evolve through smarter, future-facing media.”
Gargash Auto is the official dealer and representative in the UAE of world-renowned automotive and mobility brands, including Mercedes-Benz, Alfa Romeo, GAC Motor, Purple pre-owned, as well as SIXT Rent a Car, SIXT Limousine and SIXT Leasing services.
With a deep heritage in the regional automotive sector and an ambition to deliver more accountable, data-driven marketing, Gargash Auto looked for a partner capable of elevating media from a distribution channel into a strategic growth lever.
Gargash Auto also sought a partner capable of delivering integrated strategy, media, and execution. iProspect demonstrated a strong understanding of the brands and the local market, alongside the ability to deliver at scale.
With a clear focus on strengthening market leadership and accelerating growth, the partnership aims to support both ambitions moving forward.
This win further validates iProspect’s leadership in audience-led, performance-driven marketing and its ability to connect data, technology, and media to deliver accountable, business-impacting outcomes for leading brands in the region.
