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News

An Admitad and Flowwow report shows early festive shopping is shifting MENA consumer behaviour towards value, gifting and experiences.

How the festive season is changing the way MENA consumers spend

Action

Action retains GLOBE SOCCER and Dubai Duty Free Tennis

W Riyadh – KAFD

W Riyadh – KAFD appoints PRCO Group to lead launch comms

MEPRA Awards Winners 2025

Here are all the MEPRA Awards 2025 Winners

A TikTok, NewtonX report finds advertisers expect AI to drive growth, but few have fully integrated it into their operations.

TikTok-NewtonX report finds gap in advertisers’ AI ambitions

Radisson Hotel Group has introduced Creator Hub, a dynamic platform connecting nano content creators with Radisson Hotels & Resorts across the globe.

Radisson Hotel Group launches creator hub

Jamil Adas

Imfluence appoints Jamil Adas as Head of Brand Partnerships

Dubai Autodrome

StickyGinger wins Dubai Autodrome account

Amy Heath, Project Delivery Director, Cosmopole

Cosmopole promotes Amy Heath to Project Delivery Director

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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