Outdoor Media Oman, a SABCO Media Company, has introduced a new 3D hologram advertising solution in Oman, adding an immersive format to the country’s evolving out-of-home landscape.
The installations are now live at Oman Avenues Mall and Markaz Al Bahja Mall, placing large-format 3D holographic displays within two distinct retail environments in Muscat and allowing brands to benefit from both dwell time and repeat exposure as part of the shopper journey.
Powered by HYPERVSN technology, the PRIME L9 units create high-definition, three-dimensional visuals that appear to float within physical space, offering a striking departure from conventional formats.
Each unit operates on a loop-based system, with individual campaigns running several hundred times per day, allowing brands to maintain consistent presence while experimenting with more dynamic, story-led creative.
Early campaigns on the platform include BIMA Insurance, KINZA and Amtur Gold & Diamonds. These initial activations span across diverse categories such as insurance, beverage and jewellery, demonstrating how the platform can showcase products and brand narratives in a more engaging and visually dynamic way.
Rufus D’silva, OOH Director at Outdoor Media Oman, said, “It’s no longer enough for brands to just be present. The expectation now is to engage. Formats like this allow advertisers to create something that people don’t just pass by but stop and experience.”
Industry studies from sources including BCN Visuals, Retail TouchPoints, PwC and Deloitte suggest that immersive formats can drive up to 10 times more attention, increase dwell time by 40 per cent, and improve content retention by up to 75 per cent, making them a strong addition to modern media strategies.
Outdoor Media intends to position the hologram solution as a complementary extension of its wider out-of-home offering, which spans both digital and static formats, enabling advertisers to combine scale with more experience-driven touchpoints.
As brands in the region look for new ways to stand out in increasingly saturated environments, formats that blur the line between physical and digital experience are expected to play a growing role in campaign strategy.
