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Sheraa Publicis Groupe Middle East

Publicis Groupe Middle East partners with Sheraa to empower female entrepreneurs

six trends

Six trends redefining marketing, creativity and CX, Takumi report reveals

A group photograph of the winners at Campaign’s Agency of the Year Middle East Awards held on December 11, 2025.

Campaign’s Agency of the Year Middle East Awards 2025 winners revealed

BBC Binary

BBC goes live on Binary TV, reaching millions of Dubai taxi passengers each month

From left, Shadi Moazami, Founder, MAIA; and Maria Gold, General Manager, MAIA.

Luxury agency MAIA appoints Maria Gold as General Manager

Teresa Antas Rio, Vice President of Marketing, OSN+ and Anghami.

OSN+ and Anghami appoint Teresa Antas Rio as VP – Marketing

Louvre Abu Dhabi

Louvre Abu Dhabi selects All About Brands as creative and marketing agency of record

Raneem Alhassoun, Strategy Manager, SOCIALEYEZ – Saudi Arabia.

SOCIALEYEZ appoints Raneem Alhassoun as Strategy Manager in Saudi Arabia

From left, Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector, UAE Media Council; Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council (standing); and Mike Alnaji, CEO, Imfluence. ink an MoU for the Visitors Advertiser Permit

UAE Media Council, Imfluence ink MoU to oversee Visitors Advertiser Permits

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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