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News

INITIO Parfums Privés perfume bottles

INITIO Parfums Privés appoints Faux Consultancy as PR partner

As part of the remit, Houbara will support communications and thought leadership efforts for INSEAD in the UAE.

INSEAD reappoints Houbara Communications as PR partner

Leadership Accelerator

15 UAE women marcomms leaders picked for Think Equal Leadership Accelerator

Arun Mohan, General Partner at AMX Ventures, and tech investor in Onepane.

UAE-based Onepane solves critical ‘agent gap’ launching ‘agentic IT’ Pulse platform

Amazon Creators Foundry

Creators HQ, Amazon Ads to launch Amazon Creators Foundry

The Qatar Retail Trends Report 2025 reveals how shifting consumer values are reshaping shopping, fashion and beauty in Qatar's malls.

Inside Qatar’s shopping habits

Under the parallel name, the agency brings together experience design and technology to address customer journeys.

Beyond Creation rebrands as parallel to focus on CX

Airport

Airport International Group picks Asda’a BCW Jordan as exclusive PR partner

Viu launched Viu Shorts, a new vertical video section available on the Viu mobile app that offers curated micro-dramas for audiences.

Viu unveils Viu Shorts – a new vertical for bite-sized drama

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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