The Remarkables launches in the UAE, highlighting AI-era comms, advisory-led model

Independent global communications agency The Remarkables has launched in the UAE, introducing a senior-led advisory model alongside its proprietary AI-era offering, The Mark powered by LEOPRD.

Rather than a traditional office-first expansion, the agency is entering the market with a phased approach – deploying its global network of senior specialists across crisis and issues, campaigning and corporate communications, tailored to client needs.

At the centre of the proposition is The Mark, developed in exclusive partnership with LEOPRD, an AI PR agency, which specialises in generative engine optimisation (GEO), the discipline of improving how large language models, including ChatGPT, Google Gemini, Perplexity, and CoPilot, discover, interpret, and recommend brands. GEO is the practical outcome of applying strategic communications to AI visibility and reputation.

A different kind of agency model

The Remarkables isn’t trying to outscale legacy networks – it’s sidestepping them.

Its model is simple: no heavy infrastructure, no junior-heavy teams. Instead, it builds bespoke, senior-led teams for each brief, pulling in the right expertise globally.

For the UAE, that means immediate access to experienced operators without the lag or layers – a model that fits a market used to moving quickly and expecting results just as fast.

The USP: managing reputation in the ‘answer economy’

The answer economy refers to AI platforms that generate single synthesised answers. As such, the goal is to be the answer in AI.

The Mark tackles a growing blind spot: what AI actually says about your brand. As generative platforms handle billions of prompts daily, people are increasingly asking AI instead of searching – and trusting the answer they get.

The issue? Most brands don’t know how they show up – when to show up or if they show up at all. The Mark changes that. It allows organisations to audit their AI visibility, benchmark competitors, identify risks and actively shape how they are represented.

Less content. More control and the right visibility.

Why this lands now – especially in the UAE

Timing here is doing a lot of heavy lifting. The UAE ranks first globally for AI adoption, with 64 per cent of the working-age population using generative AI tools by end of 2025, ahead of Singapore at 60.9 per cent. The US, despite leading in AI infrastructure, ranks 24th.

Ongoing geopolitical tensions between Iran and the US continue to ripple across the region, impacting markets and sentiment. In many places, that creates pause.

In the UAE, it’s doing the opposite. Dubai continues to build, invest and expand – pushing forward while others recalibrate. Capital is still moving, infrastructure is still growing, and ambition hasn’t taken a day off.

That resilience creates a window. As the region reshapes and extends its global influence, the brands that invest in visibility and credibility now will define what comes next.

Because perception is no longer formed slowly -–it’s formed instantly. And increasingly, it’s formed by AI.

LEOPRD’s Insights Report, Reputation to Revenue: Building Trust, Authority and Visibility in an AI Era, found that 62 per cent of brand mentions in AI-generated responses come from earned sources such as editorial coverage, reviews, and rankings, not owned channels.

Editorial coverage influences up to one-third of AI brand mentions, more than any other single signal. What other people say about your brand carries three times more weight than what the brand says about itself.

Which means reputation isn’t just what you say anymore. It’s what’s picked up, processed and repeated.

A broader shift in communications

This is where The Remarkables and The Mark powered by LEOPRD is positioning itself. AI platforms are now stakeholders – shaping narratives, influencing decisions and compressing the distance between perception and action.

By combining its core advisory services with The Mark’s measurement framework, the agency is stepping into a more strategic role: helping brands not just communicate, but control how they’re understood in LLM’s.

The UAE has never been a market that waits for perfect conditions. It builds anyway – and usually comes out ahead. The Remarkables’ launch aims to reflects that same mindset.

Because in a world where AI is answering the questions, the real risk isn’t being talked about. It’s being left out of the answer.