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News

The Big Group MEA team.

Marketing agency Big Group expands to the MEA with Dubai, Abu Dhabi offices

Dubai Studios

Dubai Studios, AFM Films, Bold Films unveil ‘City of Life Continuum’

Snap Ramadan

Snap Inc. launches immersive AR experience for Ramadan

bloomberg television

Bloomberg Television rebrands its monthly Africa show to ‘Next Africa’

Big Global winners

Campaign Big Global Awards 2025: winners revealed

WPP shares slump as revenue worsens

Serviceplan Arabia appoints Sara Eid as Regional Creative Director

MediaGenix On-Demand for Shahid

MBC Group’s Shahid expands streaming capabilities with Mediagenix On-Demand

Athar Festival

Saudi Arabia’s creatives set to capture global spotlight at Athar Festival 2025

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THE WORK

Golf GTI

Volkswagen Middle East creates an ‘Arabic Art Project’ to launch Golf GTI

Momstore

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 21, 2025

UAE Mother’s Day: Momstore campaign reminds moms that ‘Your best is the best’

Creative Featured Social The WorkMar 21, 2025

Pickl’s first regional Ramadan campaign puts community at its heart

Bvlgari Journey of Ramadan campaign

Advertising Creative Digital Featured Marketing Media The WorkMar 21, 2025

Bvlgari sees 7,000 hours of rigour turn to rebirth, resilience and reflection for Ramadan

Apple AirPod 4 Pedro Pascal

Advertising Creative Digital Featured Marketing Media The WorkMar 20, 2025

Apple AirPods 4 gets Pedro Pascal grooving on air in the UAE, KSA

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