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News

Cadbury Arabia tells Diwali stories through packaging

Lavazza John Krasinski

Lavazza gets Steve Carell, John Krasinski to show how ‘pleasure makes us human’

Subway Guinness World Record

Subway sets Guinness World Record, partners with athletes in campaign

Cannes Lions Grand Prix

Recapping the region’s roar at the Cannes Lions Victory Tour

Publicis Groupe’s Performics secures GMP partner, reseller status

New Balance takes over 82 screens in KSA with ‘Run Your Way’

Maya Media

French agency Maya Media moves into the Middle East

Créo

Créo performance marketing agency begins homegrown Dubai journey

Trendyol

Trendyol picks Chain Reaction to spearhead Arabic SEO strategy

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THE WORK

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Key insights on YouTube advertising from industry leaders

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Petal Ads, Lotus Cars drive success, redefine luxury car advertising

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The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

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