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AOTYME2026
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News

adidas launched Adizero Pasta in Dubai, offering runners a limited-edition pasta experience as part of the pre-race ritual.

adidas served up pasta in a simple pre-race activation

KPR has been appointed PR partner for Gates Hospitality, adding Reform, Papafuku and new concept BRĒD to its client roster.

KPR wins PR mandate for Gates Hospitality’s flagship and new venues

Sikka

SOCIALEYEZ delivers social media content for Sikka Art & Design Festival

From left. Saadi Alkouatli, Executive Creative Director, and Rawad Eldahouk, Head of Strategy, FP7 McCANN Riyadh.

FP7 McCANN Riyadh appoints ECD, Head of Strategy

APCO leadership

APCO MENA reveals changes in core leadership

From left, IAB MENA Vice Chair Elie Milan and IAB MENA Chair Nisrine Ghazal

IAB MENA reveals new Board, elects Nisrine Ghazal as Chair, Elie Milan as Vice Chair

Leaders reveal bold bets in the Predictions & Planning 2026 issue

Concerto as

Strategic comms firm Concerto welcomes CAPZA as shareholder

Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms from January.

The platform updates you need to know from January 2026

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THE WORK

Yango

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

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