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News

Javid Aslanov, Connected TV

Capitalising on Ramadan’s digital shift towards Connected TV

Early bird tickets on sale for Campaign Breakfast Briefing: Talent & Technology

Unilever A Great Deal for Everyone mangroves campaign

Unilever shares sustainability campaign’s commercial success, climate action

beIN disney

beIN and The Walt Disney Company extend content agreement

Campaign’s latest issue spotlights Ramadan, data and creativity

Ramadan 2025 TV

Dubai Studios launches eight TV Arabic productions for Ramadan 2025

Footballco Saudi Pro League Yalla SPL Show Goal YouTube

Saudi Pro League partners with Footballco to launch Yalla SPL Show for Gen Zs

UAE Cannes Young Lions winners

2025 UAE Cannes Young Lions Digital and Media winners revealed

Rafic Saadeh, Founder and Executive Chairman of Horizon Holdings

Rafic Saadeh inducted into IAA’s Advertising Hall of Fame

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THE WORK

Momstore

UAE Mother’s Day: Momstore campaign reminds moms that ‘Your best is the best’

Creative Featured Social The WorkMar 21, 2025

Pickl’s first regional Ramadan campaign puts community at its heart

Bvlgari Journey of Ramadan campaign

Advertising Creative Digital Featured Marketing Media The WorkMar 21, 2025

Bvlgari sees 7,000 hours of rigour turn to rebirth, resilience and reflection for Ramadan

Apple AirPod 4 Pedro Pascal

Advertising Creative Digital Featured Marketing Media The WorkMar 20, 2025

Apple AirPods 4 gets Pedro Pascal grooving on air in the UAE, KSA

instashop

Advertising Creative Featured News The WorkMar 20, 2025

Shantelle Nagarajan

Dubai Tram turns heads with instashop rebrand launch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Podcast: MMS’ Elie Raad on how brands can resonate better during Ramadan

Mar 12, 2025

Podcast: dentsu’s Brent Koning on why an integrated gaming strategy is crucial in 2025

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Hyundai unveils inspiring ‘Disconnect to Reconnect’ Ramadan campaign

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Digital marketing agency Reach announces latest macro-influencer signing

Mar 21, 2025

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