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News

MBC GROUP and real estate investment platform Stake sign strategic regional partnership

Campaign announces Ramadan Breakfast Briefing

Students around the world renew their commitment to the fight against modern-day slavery on CNN’s #MyFreedomDay

Ukraine agency Banda creates harrowing film calling for international support

Heriot-Watt University Dubai Partners with The Marketing Society

This is your last chance to get your tickets for Steven Bartlett at the Dubai Opera

UAE professionals ‘working more efficiently in 4.5-day week according to PRCA research

Snap introduces special Lens in support of UAE Innovates 2022

Google News Initiative Innovation Challenge seeks news innovators in the Middle East, Turkey & Africa

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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