Heriot-Watt University Dubai’s Edinburgh Business School has partnered with The Marketing Society, a global community of leading marketers, to address some of the gaps in technical and tangible skills witnessed in the sector. The collaboration is targeted specifically at students of Heriot-Watt University Dubai’s postgraduate International Marketing and Digital Marketing Masters programme through initiatives that aim to assist and support their journey into the workforce.
Commenting on the partnership, Professor Paul Hopkinson, Associate Head of Edinburgh Business School at Heriot-Watt University Dubai and Academic Lead for Heriot-Watt Online, said: “Our partnership with T
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