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MENA

Publicis Groupe Middle East partners with Altibbi for healthcare solutions in MENA

Creative Media Authority

Creative Media Authority signs partnership with Scenario Production House

Award-winning production house electriclime° have continued their global expansion with the opening of a new office in Saudi Arabia.

electriclime° continues global expansion into Saudi Arabia

Bidease app marketers

Middle East app marketers double down on UA, AI as GCC growth outpaces global benchmarks

The platform updates you need to know from October

The platform updates you need to know from October

Qatar

Qatar Airways and Swizz Beatz unveil The Creative 100

The MoU was signed by Faisal AlEisawi, Regional Managing Director of Digitect (right), and Jason Foo, CEO of BBD Perfect Storm (left).

Digitect, BBD Perfect Storm ink strategic MoU to drive cross-market collaboration

Initiative Bayer

IPG’s Initiative claims major share of Bayer’s global media account

Tech Mahindra

Tech Mahindra refreshes brand identity to mark 39 years

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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