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News

Dubai Lynx

Jury presidents for 2025 Dubai Lynx Awards revealed

A group photograph of the winners at Campaign's Agency of the Year Middle East Awards held on December 12, 2024.

Campaign’s Agency of the Year Middle East Awards winners revealed

W Group acquires global programmatic platform Adlive

How Apparel Group’s 6thStreet drove 5-8x ROAS using conversational AI

Mirna Tamimi

VisitBritain appoints Mirna Tamimi as Communications Manager for GCC

From left, Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, and Eng. Ahmed Al Anqari, CEO of Salam.

Saudi’s Salam signs deal with Publicis to elevate CX through digital services

Shortlist revealed for Campaign Big Global Awards

SMC announces Amplify Forum for advertising industry

TBWA\RAAD names Muriel Lechaczynski as Chief Growth Officer

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THE WORK

The Last Crescendo

Opera enters the boxing ring for Riyadh Season’s The Last Crescendo

Advertising Creative Digital Featured Marketing Social The WorkFeb 11, 2025

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

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