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News

From left, Gianluca Ena, Senior Vice President at Hearst Global Solutions, and Manoj Khimji, Managing Director at The Vantage.

Hearst appoints The Vantage as its official MENA media representative

PRCA MENA launches its workplace mental health survey 2025

Simon Shaw, Chief Communications and Marketing Officer, King Salman Park Foundation

Saudi’s King Salman Park appoints Chief Communications and Marketing Officer

TikTok Promofix event at BDD.

TikTok, Promofix host workshop for creative, media agencies in Lebanon

SPANDY launches to combine global creative talent with MENA cultural storytelling

Omar Khaled, CMO of CFI Financial Group

CFI Financial Group names Omar Khaled as Chief Marketing Officer

Located on the shores of Obhur Bay, Rixos Obhur Jeddah features 250 accommodations, a private beach, curated dining concepts, world-class wellness facilities and Jeddah’s only dedicated kids’ club. Brazen MENA

Rixos Obhur Jeddah picks Brazen MENA as PR partner for Saudi launch

Search advertising report: How are people picking their path to purchase?

Geography

Geography categories for Agency of The Year Middle East 2025 explained

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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