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News

electriclime° event

electriclime° hosts an ‘Interactive By Design’ event at °W13

Cyril Louis, Executive Creative Director, AKQA MENA

AKQA MENA appoints Cyril Louis as Executive Creative Director

Mike Khouri, CEO, Tactical

tactical. launches MAiK: an AI creative studio for social content

Audi EWD

Audi Al Nabooda Automobiles recognises Emirati accomplishments over coffee

Emirati Women's Day

TBWA\RAAD marks Emirati Women’s Day with a collective portrait of community

The report highlights how the back to school period has evolved beyond a retail spike into a critical moment for advertisers to capture heightened consumer intent and secure early wins ahead of the competitive Q4 retail season. back to school

Beyond discounts: How advertisers can drive back to school sales

From top left, clockwise, members representing Team UAE at the World Transplant Games, Omar “OT” Tom, Katie Larkins, Justin Anthony, Husena Beguwala, Fatima Rashid and Hind Juma. ASICS

ASICS reveals brand purpose for sponsoring Team UAE at World Transplant Games

From left, British lawyer and human rights activist Amal Clooney, and American actor, filmmaker and human rights activist George Clooney, Founders of the Clooney Foundation for Justice.

George Clooney and Amal Clooney-founded CFJ partners with MRM MENAT agency

TOD has added Crunchyroll and it's anime library to its streaming service, bringing popular titles to viewers across the MENA region

Crunchyroll anime makes its MENA debut on TOD

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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