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News

Fouad Bou Mansour, CEO - MENAT, Burson

Burson picks Fouad Bou Mansour as CEO for Middle East, North Africa and Turkey

Heriot-Watt University expands presence at Dubai Knowledge Park

MEDPUSH launches VIRDIX, an AI-driven division helping brands turn marketing data into real business results.

MEDPUSH Launches VIRDIX

PRCA MENA is pleased to announce that its much-awaited PRCA MENA Awards 2025 will take place on Tuesday, 11 November 2025.

11:11 revealed as date for 2025 PRCA MENA Awards

Svenja Maltzahn, Founder of Sumea Social

Sumea Social launches trade show communications offer ahead of GITEX, Expand North Star

DAZN

DAZN partners with The Trade Desk to enhance on-platform advertising capabilities

Katch International

Katch International welcomes a wave of new client wins

McDonald's MRM

RICC McDonald’s picks MRM Saudi Arabia as CRM agency of record

Jessica Michault, Senior Editor, Emirates Woman

Emirates Woman appoints Jessica Michault as Senior Editor

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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