Science & Sunshine has been appointed as the creative agency of record for SMSA Express and JAKDelivery, marking two significant new wins in Saudi Arabia’s logistics and commerce sector.
The appointments strengthen Science & Sunshine’s growing footprint in the Kingdom and reflect the agency’s focus on culturally grounded ideas that deliver real business impact.
For SMSA Express, one of Saudi Arabia’s leading express delivery and logistics providers, Science & Sunshine will help evolve its brand communications as it accelerates its transformation through technology.
Tickets to Campaign Middle East’s Ramadan Breakfast Briefing & The Year Ahead event are selling out fast. Click here to claim your seat for Friday, 13 February to network with and listen to top clients and agency leaders.
As SMSA continues to invest in AI-driven solutions, smart fulfillment, and digital infrastructure to support the Kingdom’s rapidly growing e-commerce and logistics ecosystem, Science & Sunshine will help translate these advancements into clear, compelling brand stories.
View this post on Instagram
JAKDelivery, powered by SMSA, also selected Science & Sunshine to launch and build its brand. As Saudi Arabia’s new deferred shipping service, JAKDelivery offers consumers a lower-cost delivery option by taking a longer, more efficient route.
Science & Sunshine led the development of JAKDelivery’s brand identity and launch platform, turning a smart operational model into a culturally resonant brand built for local relevance.
Commenting on the appointments, Nadine Ghossoub, CEO, Science & Sunshine, said, “Saudi Arabia is a market where innovation is moving fast, and logistics sits right at the centre of that momentum. SMSA is redefining what modern delivery looks like through technology, scale, and ambition, and JAKDelivery is a great example of how smart systems can unlock new consumer value. Our role is to help make that innovation feel clear, human, and meaningful, and we’re excited to build brands that reflect where the category is going, not where it’s been.”
Hussein Hachem, CEO, SMSA Express, added, “At SMSA, our focus is on transforming logistics through technology – from AI-powered operations to smart fulfillment solutions that support the region’s digital growth.
Hachem added, “As we continue to expand our capabilities and introduce new services like JAKDelivery, it’s critical that our communication keeps pace with that evolution. Science & Sunshine showed a strong understanding of our vision and the Saudi market, and we see them as a strategic partner in bringing our transformation story to life.”
Work for both brands is already underway.
