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Media

Audi EWD

Audi Al Nabooda Automobiles recognises Emirati accomplishments over coffee

DEI diversity equity and inclusion women in advertising cover feature

Women in advertising: Taking DEI beyond mere dialogues on diversity

Parkin

Parkin honours Emirati pioneers through ‘On Her Path’ campaign

The campaign recognises every Emirati woman from pioneers to peers who transform victories into gateways for others to follow: Not the first, never the last.

Emirati Women’s Day: Abu Dhabi’s ATRC catalyses change from community, continuity

The report highlights how the back to school period has evolved beyond a retail spike into a critical moment for advertisers to capture heightened consumer intent and secure early wins ahead of the competitive Q4 retail season. back to school

Beyond discounts: How advertisers can drive back to school sales

talabat helps people with ‘one less thing to do’ through Back to the Juggle campaign

From top left, clockwise, members representing Team UAE at the World Transplant Games, Omar “OT” Tom, Katie Larkins, Justin Anthony, Husena Beguwala, Fatima Rashid and Hind Juma. ASICS

ASICS reveals brand purpose for sponsoring Team UAE at World Transplant Games

From left, British lawyer and human rights activist Amal Clooney, and American actor, filmmaker and human rights activist George Clooney, Founders of the Clooney Foundation for Justice.

George Clooney and Amal Clooney-founded CFJ partners with MRM MENAT agency

Ailidh Smylie, Head of Social and Digital at The Brill Collective

The millennial attention gap in your 2026 marketing plan

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THE WORK

Jean Paul Gaultier’s play with Twitch for Saudi’s next generation of luxury consumers

Sleepzone recall ad

Creative Featured The WorkJul 24, 2026

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

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