Layal Takieddine, Head of Marketing, MBC Media Solutions (MMS)Let’s be honest: Marketing isn’t rocket science. But it is genuinely shocking to see how many business owners get the basics completely wrong.
A friend recently joined a wellness facility that had invested millions in state-of-the-art equipment and a beautifully designed space. Yet despite the impressive setup, business was slow and sales were stagnant. I asked what they were doing to promote these services, and the answer was surprising, practically nothing.
They were sitting in a multi-million-dollar space, essentially waiting for hoards of people to magically develop psychic abilities and find their front door.
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