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Media

Virgin Mobile UAE

Virgin Mobile launches heartfelt ‘Be In the Moment’ campaign

FACES Middle East Saud Abdulhamid XO Productions Havas

FACES, footballer Saud Abdulhamid partner in powerful Saudi National Day campaign

The ELAN Media lightbox displays are now live in Lusail City with creatives that are advertising Snoonu, which is Qatar's on-demand delivery service platform and fastest-growing homegrown super app.

ELAN Media unveils OOH lightbox displays on streetlight poles in Qatar

OUI Amaal Mansory

OUI imagines life beyond blueprints in Amaal x Mansory campaign

The Refreshment Club leaned into AI to digitally reconstruct the piece in time for the launch campaign.

Elie Saab, The Refreshment Club solve luxury marketing challenge with AI

Portfolio Night is recognised as one of the world’s largest advertising portfolio review programmes with a fast-paced evening of advice, networking and recruitment.

Impact BBDO to host Portfolio Night 2025 in KSA and the UAE

Humans of Binance

‘Humans of Binance’ campaign redefines crypto marketing with authentic storytelling

The PR stunt turned into a guerrilla marketing campaign, being amplified digitally and via social media across Instagram, TikTok, Facebook and YouTube as thousands of pieces of user-generated content flooded the internet following the PR stunt.

noon rider goes viral by video-calling his mother with Amitabh Bachchan lookalike in Dubai

Jashanmal Group Back-to-School campaign

Jashanmal Group unveils Back-to-School campaign with rewards worth AED150,000

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THE WORK

Jean Paul Gaultier’s play with Twitch for Saudi’s next generation of luxury consumers

Sleepzone recall ad

Creative Featured The WorkJul 24, 2026

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

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