Private Jet Media has launched PJM Lifestyle in the Middle East at a gathering on a yacht attended by representatives from media agencies, multinational brands and government entities.
The new offering allows luxury brands to extend their presence to the refined spheres of super yachts and elite lifestyle experiences where high-net-worth individuals (HNWIs) naturally live, travel and decide.
The launch event, held in partnership with Beno Yachts, marked the company’s latest step in expanding its regional footprint. Titled ‘From Sky to Sea: The New HNWI Journey,’ the launch event explored the intersection of private aviation, luxury lifestyle and maritime experiences. PJM Lifestyle introduced its direction to attendees, focusing on trends, consumer behaviors and cultural influences shaping HNWIs lifestyles.
The partnership with Beno further extends PJM Lifestyle’s assets through a portfolio that includes multiple touchpoints across the guest journey. This includes Beno kiosks located at Madinat Jumeirah, Mandarin Oriental venues, Jebel Ali and more luxury settings. Brands can also book inventory at Beno’s lounges at JBR, Marsa Al Arab and J1 Beach. Along with access to brand placement across Beno’s fleet of nine yachts, brands can also activate on print through the company’s quarterly publication.
The offerings align with discussions by stakeholders from across the communications, corporate and public sectors that reflect the region’s continued emergence as a hub for luxury travel and innovation. Themes such as evolving mobility concepts and changing expectations among affluent consumers were highlights from the day.
With the introduction of PJM Lifestyle, Private Jet Media expands its presence in the Middle East media landscape. The platform is expected to cover developments across aviation, yachting and premium lifestyle sectors, aligning with the region’s growing influence within the global luxury market.
