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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- Special Features
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AOTYME2026
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Media

TOP ROW, from left: Sachinn J Laala, Chief Executive Officer, Liquid Havas Market; Chris Bishop, Ecommerce Director, SQUATWOLF; Siham Arif, Associate Director - Ecommerce MENA, WPP Media; Kareem Al Saady, Regional Director – Retail Media and Retail Partnerships, talabat; and V. Nandakumar, Director – Marketing and Communications, Lulu Group International. BOTTOM ROW, from left: Waseem Afzal, Founder and CEO of Platformance; Gagandeep Singh, Head of Analytics & Machine Learning, StarzOn and Head of enfuse, e&life; Krinio Christaras, Head of Consumer Experience MENAP, Mondelez International; Rajesh Verma, General Manager – Middle East, Epsilon; and Subhan S. Ahmad, Senior Marketing, Growth and Digital Consultant.

Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’

Sal Daoud

MMG appoints Sal Daoud as Head of International Sales

Platformance MCN

Platformance and MCN partner to launch RADIUS

Elevision elevator screens

Elevision launches residential media circuit at City Walk

WPP Google

WPP, Google ink $400m expanded partnership to redefine marketing with AI

Nivea Growth

NIVEA unlocks 102% revenue growth through data-led precision marketing

From left, Muyassar Abulkhair, Co-Founder and CEO of Skyvertise, and Rabieh Adnan, Managing Director of Contour Media.

Contour Media, Skyvertise partner to offer advertisers share of voice in Dubai’s skies

Tarek Nour Advertising National Bank of Egypt campaign Essam Omar

Essam Omar’s ‘call to all Egyptians from the Bank of Egyptians’: protect your data and accounts

Athar Festival

World’s leading creative minds to converge in Riyadh for Athar Festival 2025

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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