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Media

The best Middle East media agencies of 2024

Viola Outdoor appoints Manel Khalfaoui as Head of Sales

Campaign announces first Breakfast Briefing of 2025

Warner Bros. Discovery to launch new Fujairah-based series

Top 10 predictions for the MENA media industry in 2025

beIN extends Australian Open rights in MENA

Thomas Kolster, Council Member on the International Advertising Association's Sustainability Council, Author of The Hero Trap, and Founder and Creative Director of the Goodvertising Agency discusses purpose and consumers transformation

Podcast: ‘Consumers, not brands, own the brand’ – IAA’s Thomas Kolster

Rotana Group MRC Media Rating Company KSA TAM

Rotana Group partners with MRC and adopts KSA TAM tool

Call for listings in Campaign’s annual Agency Directory and Powerhouse Map 2025

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THE WORK

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Digital Digital Featured The WorkFeb 10, 2025

Toyota reclaims lost traffic through creative SEO

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