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Media

“I think a CCO is more on a level where one is spending a lot of time strategising,” said SRMG LABS Chief Creative Officer Fadi Mroue (second from the right). on creativity

CCOs Unplugged: A masterclass in creativity at Athar Festival 2025

Bill Watkins, Pinterest's Chief Revenue Officer (CRO).

Interview: Pinterest’s CRO on the sweet spot in the platform’s social commerce success

Preparing for Ramadan with precision, purpose and presence

Why every brand in MENA needs a sports marketing strategy

Sports marketing: Leaders discuss a language of belonging

BBC Binary

BBC goes live on Binary TV, reaching millions of Dubai taxi passengers each month

Gagan Uppal, Country Head MENA, Xapads Media. screens

From big screens to buying screens: Mapping the cross-device funnel

Teresa Antas Rio, Vice President of Marketing, OSN+ and Anghami.

OSN+ and Anghami appoint Teresa Antas Rio as VP – Marketing

Victoria Yun, Co-founder, Focus Media MEA on elevator media

The ‘elevator pitch’ for an underrated growth engine in the Middle East

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THE WORK

Yango

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

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