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From left to right, Gustav Gyllenhammar, Senior Vice President of Markets and Subscriptions, Spotify; Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson, Dubai Culture and Arts Authority (Dubai Culture); and Her Excellency Hala Badri, Director General, Dubai Culture and Arts Authority.

Dubai Culture, Spotify sign agreement to bolster the creative and music sectors

The team at Trivium creative agency.

Trivium appointed as creative agency for FNP.AE in the UAE

Ellington Properties shares a reminder about the beauty of ‘Live in Your Moment’

KFC TBWA RAAD TikTok GOAT award

TBWA\RAAD, KFC Arabia claim TikTok’s G.O.A.T. honour for Om Bdr-12th Ingredient campaign

Photo used for illustrative purposes. Credit: Berke Citak We Are Social

Personas to purchase: We Are Social reveals 5 behavioural shifts in UAE, Saudi Arabia

THE ENTERTAINER

The ENTERTAINER, Team Red Dot mark a milestone moment with DOOH campaign

Chris Bishop, E-commerce and Digital Director, SQUATWOLF on affiliate marketing

How SQUATWOLF aims to set the Middle East affiliate marketing standard

Malak Effat, General Manager - Egypt & North Africa, Strike Ads.

Strike Ads appoints Malak Effat as GM – Egypt & North Africa

Shoptalk Luxe

Global luxury leaders to meet at Shoptalk Luxe in Abu Dhabi

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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