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Media

STC Bank

Saudi’s STC Bank, UM, Platformance reveal 3-layer approach to success

media of

‘This will be the end of media’

Lenskart

Lenskart Middle East debuts Gen AI-led eyewear fashion campaign

Oenobiol

Oenobiol launches with Nour Ghandour, championing ‘beauty with time’

Taha Kazmi, CEO of Total Media Ventures (R), paretn company of Smartifai, and Imad Jomaa, Founder and President of JGroup.

JGroup announces strategic partnership with Smartifai

Elevision DOOH

Elevision launches four DOOH residential media circuits in Dubai

Paula Jacobson joins CARMA as Group Director of People and Culture

From left, Dana Tahir, CEO, HAVAS Red Middle East and James Wright, CEO, HAVAS Red and Global Chairman of HAVAS PR Network on Gen Z

HAVAS Red’s Global CEO, Middle East CEO discuss what matters most to Gen Z

Hypermedia launches real-time, responsive programmatic DOOH

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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