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Media

OSN Group, Synamedia to launch targeted advertising on OSNtv

Footballco DMS Choueiri Group

Global football and media firm Footballco opens regional HQ in Riyadh

White Friday Cyber Monday discount fatigue affiliate advertising marketing influencer

As discount fatigue dims White Friday excitement, what else is effective?

MBC Studios forms strategic partnership to power up Saudi storytelling

MENA Effie Awards 2024 announces winners

Campaign launches in Germany, Austria and Switzerland

GCC marcomms women in leadership female gender equity

GCC marcomms sector still coping with lack of women in leadership

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

Pampers Preemie campaign Havas Middle East Havas Red

Pampers helps UAE’s premature babies through Preemie campaign

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Navigating the future of digital advertising with conversion APIs

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