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Media

The MoU was signed by Faisal AlEisawi, Regional Managing Director of Digitect (right), and Jason Foo, CEO of BBD Perfect Storm (left).

Digitect, BBD Perfect Storm ink strategic MoU to drive cross-market collaboration

Initiative Bayer

IPG’s Initiative claims major share of Bayer’s global media account

OOH Breakfast

Campaign announces OOH Breakfast Briefing 2026: Built For Impact

From left, Hubert Boulos and Ramsey Naja, heads of independent agency Das Kapital at Wendy's

Wendy’s partners with Das Kapital to launch bold GCC campaigns

Nezo

Nezo Salt says ‘look before it’s too late’ with Pinktober campaign

courage

The courage to disagree

Platformance

Platformance shares why brands can capture the deal-catcher wallet

Youth Studio 2

Publicis Groupe Middle East, Snapchat launch Youth Studio at Athar Festival 2025

Bertille Toledano, CEO of BETC, as President of Havas Creative Network, and CEO of Havas Creative Middle East.

Havas picks CEO of Havas Creative Middle East, President of Havas Creative Network

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Nov 18, 2025

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Dec 1, 2025

The Next Power Play? Women’s Sport.

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