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Media

Think Human rebrands: Think forward. Stay human.

Podcast: Kijamii's Regional COO and ECD on intention, context, originality and courage

Podcast: Kijamii’s Regional COO and ECD on intention, context, originality and courage

MENA marketing

Your opinion matters: Tell us what’s next for MENA marketing in 2026

HUMAIN CEO Tareq Amin at FII9 in Riyadh, Saudi Arabia

HUMAIN unveils HUMAIN ONE: A next-gen agentic AI operating system at FII in Riyadh

e& Saatchi & Saatchi screen addiction

e& and Saatchi & Saatchi ME craft a wake-up call for screen addiction at GITEX 2025

MENA

Publicis Groupe Middle East partners with Altibbi for healthcare solutions in MENA

Creative Media Authority

Creative Media Authority signs partnership with Scenario Production House

By Jalal Khanfour, Chief Commercial Officer, Al-Arabia

Al-Arabia’s programmatic launch: Automation meets scale

Bidease app marketers

Middle East app marketers double down on UA, AI as GCC growth outpaces global benchmarks

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

The Next Power Play? Women’s Sport.

Nov 28, 2025

Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

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