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Marketing

Marketing Game Changers Awards Winner 2025: Passant El Ghannam

Marketing Game Changers Awards Winner 2025: Ahmad Chatila

Marketing Game Changers Awards Winner 2025: Avinash Babur

Marketing Game Changers Awards Winner 2025: Avinash Babur

Marketing Game Changers Awards Winner 2025: Ibrahim Al Mayahi

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Marketer of the Year 2025

Campaign Middle East’s Marketer of the Year 2025: Khaled Rashed AlShehhi

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

Realize audiences

Realize delivers up to 270% conversion growth for brands with new predictive audiences

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THE WORK

Publicis

Publicis Groupe: New Year. New Century. New Wishes.

Mona Kattan Kayali

Advertising Creative Digital Featured Marketing Media The WorkDec 9, 2025

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

IKEA new

Advertising Creative Featured Marketing The WorkDec 8, 2025

Shantelle Nagarajan

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Why streaming is a profitable path for Gulf advertisers

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Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

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Realize sees strong adoption from brands, delivering up to 30% stronger performance

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Gray matter: Rethinking age in advertising

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