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Marketing

Premier Inn

Crowd wins Premier Inn ME pitch for paid media strategy across region

Al-Futtaim #BeyondtheTitle campaign MRM MENA

#BeyondTheTitle: Al-Futtaim cracks conventional clichés of IWD storytelling

Wassim Derbi, the National Head of Marketing and Communications at Hyundai UAE and Genesis UAE, and the author of Retail Marketing Management

Podcast: Hyundai UAE’s Wassim Derbi on the 5 Cs crucial to elevating CX

Omar Khan shares 5 key strategies for fan engagement

The future of sports marketing: 5 key strategies for fan engagement

Porsche David Guetta

David Guetta electrifies Porsche EV campaign at MBR Solar Park

Casa Milano

Casa Milano Talking Walls community-first campaign prioritises people over products

Publicis Middle East deja vu Strangers campaign

Publicis ME, deja vu display lasting legacy, life left by ‘Strangers’ donating organs

Golf GTI

Volkswagen Middle East creates an ‘Arabic Art Project’ to launch Golf GTI

How the Middle East’s event industry is embracing data analytics

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THE WORK

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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