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Marketing

9Yards Communications expands reach with UK agency partnership

Basel Hijazi, Marketing Lead, Saudi & Retail, Google, Middle East and North Africa

Saudi’s evolving consumer landscape and how AI can help

Oleg Egorov, on performance marketing

How to navigate key challenges in performance marketing

Making connections that last through brand experiences

luxury

Less than 15 per cent of local luxury buyers feel represented in ads

from left to right: Julian Walker, Group CEO at Instinctif Partners, Samantha Bartel, Managing Partner & CEO at Instinctif Partners MENA, Jim Donaldson, Non-Executive Chair at Instinctif Partners

Instinctif Partners continues MENA expansion with Abu Dhabi office

ROSHN Group unveils rebrand, evolution into multi-asset developer

Big Kahuna Films Vibe Content Creators

Big Kahuna Films reveals key partnerships following launch of Vibe Content Creators

‘Zero-cost’ campaign boosts tourism to Comoros

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THE WORK

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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